Law 40 - Despise the free lunch
Be Lavish with your money and keep it circulating, for generosity is a sign and a magnet for power.
Powerful people judge everything by what it costs, not just in terms of money but in time, dignity, and peace of mind.
Powerful people give freely, buying influence rather than things.
Law 41 - Avoid stepping into a great man's shoes. Establish your own name and identity by changing course.
Story 1 - Louis XIV died in 1715, and Louis XV came, who got into gambling and girls. He was a failure. And then came Louis XVI who was again a failure which led to French Revolution in 1792.
Story 2 - Alexender the Great whose father was King Philip of Mercidonia. Alexendra itched to show how superior he was over his father. A horse dealer brought prized horse called Bucephalus. Kings groom could not go near. And Alexendra commented 'What a horse they are losing for want of skill and spirit to manage him'.
And then Alexendra's was of Persia and rest is history.
Reversal - Napolean III used the name to help him become first president and then emperor of France.
Law 43 - Work on the Hearts and Minds of others
Coercion creates a reaction that works against you.
Story1 - Louis XVI married Marie-Antoinette's who was totally disconnected from people.
Story2 - In AD 225 Chuko Liang master strategist and chief minister to the ruler of Shu in ancient China, confronted a dangerous situation. Wei was attacking from North and had formed an ally with King Menghuo in South. He defeated the king 7 times and released him and his soldiers. He won the hearts and made them their ally for ever.
Law 44- Diasarm and Infuriate with the Mirror Effect
When u mirror u r enemies, exactly as what they do, they can't figure out u r strategy.
Story1- Napolean used to keep agents/spies on his Ministers. Minister Joseph Fouche did the same on Napolean and was always safe.
Law 48 - Assume Formlessness
By taking a shape, by having a visible plan, you open yourself to attack. The best way to protect yourself is to be as fluid and formless as water, never bet on stability. Everything changes.
Story1 - 8th Century BC, Spartans had gone strong and every kid was trained to be Spartan. Weaker lot was left to die in Mountain. They kept their land over century like this. And Athens was growing in money. Finally a war took off between Athens and Spartans, and Spartans won.
But then culture of Athens got into Spartans. They only knew warfare. In next 30 years Spartans had lost everything.
The best way to avoid fate is assume formlessness.
Be Lavish with your money and keep it circulating, for generosity is a sign and a magnet for power.
Powerful people judge everything by what it costs, not just in terms of money but in time, dignity, and peace of mind.
Powerful people give freely, buying influence rather than things.
Law 41 - Avoid stepping into a great man's shoes. Establish your own name and identity by changing course.
Story 1 - Louis XIV died in 1715, and Louis XV came, who got into gambling and girls. He was a failure. And then came Louis XVI who was again a failure which led to French Revolution in 1792.
Story 2 - Alexender the Great whose father was King Philip of Mercidonia. Alexendra itched to show how superior he was over his father. A horse dealer brought prized horse called Bucephalus. Kings groom could not go near. And Alexendra commented 'What a horse they are losing for want of skill and spirit to manage him'.
And then Alexendra's was of Persia and rest is history.
Reversal - Napolean III used the name to help him become first president and then emperor of France.
Law 43 - Work on the Hearts and Minds of others
Coercion creates a reaction that works against you.
Story1 - Louis XVI married Marie-Antoinette's who was totally disconnected from people.
Story2 - In AD 225 Chuko Liang master strategist and chief minister to the ruler of Shu in ancient China, confronted a dangerous situation. Wei was attacking from North and had formed an ally with King Menghuo in South. He defeated the king 7 times and released him and his soldiers. He won the hearts and made them their ally for ever.
Law 44- Diasarm and Infuriate with the Mirror Effect
When u mirror u r enemies, exactly as what they do, they can't figure out u r strategy.
Story1- Napolean used to keep agents/spies on his Ministers. Minister Joseph Fouche did the same on Napolean and was always safe.
Law 48 - Assume Formlessness
By taking a shape, by having a visible plan, you open yourself to attack. The best way to protect yourself is to be as fluid and formless as water, never bet on stability. Everything changes.
Story1 - 8th Century BC, Spartans had gone strong and every kid was trained to be Spartan. Weaker lot was left to die in Mountain. They kept their land over century like this. And Athens was growing in money. Finally a war took off between Athens and Spartans, and Spartans won.
But then culture of Athens got into Spartans. They only knew warfare. In next 30 years Spartans had lost everything.
The best way to avoid fate is assume formlessness.
