Book Learning - Overall a nice book apart from that he has't mentioned his turnaround story of 1990's.
1. He has focused on positive, creative thinking and importance of never give up attitude.
2. I liked the turnaround story of the 'Swifton Village', that's a real learning.
3. Buying one hole for $61 vis-a-vis $300 investment on reshaping was a good idea.
4. "Know everything you can about what you are doing".
Subtle Learning
1. I like his style of marketing TRUMP by writing books and explaining the projects.
2. Have a good network of journalists for public support.
3. Projects in controversy give you free promotion/marketing.
Negatives
1. The same thing is repeated over and over again.
2. Too much of explanation. Its more of marketing.
Points from the books
1. Trump coming up with new solution for a problem. Solution for tight Zonal Rules.
S.H. Condominium Hotel Project. It operates on the premise that owner can can occupy condo only for certain number of days each year, and when an owner is not occupying the condo gets rented out.
2 "Your turnaround always starts with creative, positive thinking". Swifton village was a big trouble. He bought the distressed asset. Kept security for safety, made some minor modification like changing doors, windows gave a new look to project and earned money.
3 "Confidence is a magnet in the best sense of the word - it will draw people to you and make your daily life more pleasant". If you have something to proud of and can backup with claims, then go for it. There's no reason to be coy about it.
Quotes for the book
1. Focus on solution not the problem.
2. He took risk of Apprentice. Everyone had advised it to be a foolish step. "When you take risks, since they won't always work out, you better make sure the upside is big".
3. Mr Trump generally hosted a lots of charity functions on his properties.
4. Interview Points
a) Do your homework. Learn everything you can. Talk to all experts. It can't be a hit or miss approach.
b) I don't take vacations in the sense of planning a trip. I find my work energizing.
c) Never give up. You can accomplice more things with the attitude than anything else I can tell you.
5) "So if you think things happen because my name is Donald Trump, it does't work that way"
6) "Luck is when opportunity meets preparedness"
7) "Courage is't absence of fear, but conquering of fear"
8) "Be sure to get right people to work with you i.e. as passionate about work as you are". When Trump built his first Golf Course.
9) Cultivate a sense of discovery.
10) "When you get an idea, ask what I am pretending not to see". Good test for blind spots.
11) Putting yourself into uncomfortable new situations can definitely put excitement into your life.
12) It pays to have a sense of humour about yourself.
13) "When your wardrobe malfunctions makt it part of your act"
14) "Everyone has his way of letting off stream, letting go of tension, and changing thinking patterns.
15) Experience can give you a resiliency that is very valuable.
16) Do give up on complainers. A complainer always a complainer.
17) People said I was't being reasonable but the controversy I stirred up managed to keep the project in the news. I'm big on promotion because promotion works.
18) Make "Your daily goals, your yearly goals and lifetime goals".
19) "Recognize opportunity - it always hides behind problems and ugliness and failure - especially the failure of others. And don't forget your gut instinct.
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